Burn Express2026

Burn Express has been running its 45-minute group workout in Gunzwil for around 15 years. The regulars stayed loyal, but the brand had stopped reaching anyone new.

The logo had to stay. So instead of redrawing it, we built an identity around it: blurred motion shots, glowing type and the fire ring from the logo as a mark of its own. Everything is meant to feel the way a Burn feels, hot and fast.

The Instagram account was archived and relaunched with a teaser run and a launch day. A set of templates and a filtered image pool now let the coaches post on their own. The new website puts booking first: pick a time, see who else is coming, done in 20 seconds. It runs on the existing Wix Bookings backend, so nothing changed behind the scenes.

Project team

• studiocapuns – Design and direction
• Client – Herzog Training

Gallery